We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

Cub Guide, founded by Jason McClanathan, launches with the aim of tracking behavioral & academic patterns in schools, and ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Before the rise of digital advertising, the impact of the average ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

Concentric AI today announced the availability of new, context-driven behavior analytics capabilities in its Semantic Intelligence data security governance platform, enabling organizations to identify ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

Snowplow, a platform designed to create data for AI and business intelligence applications, today announced that it raised $40 million in a Series B funding round led by NEA, Snowplow investors, ...

General Motors and OnStar are barred from selling customer geolocation and driving behavior data for the next five years under a settlement with the Federal Trade Commission (FTC). The agreement comes ...