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What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Attempts to tighten up Delta Air Lines' SkyMiles program was met with a humiliating backlash.

KUWAIT: Aura, Alshaya Group’s award-winning customer loyalty program was recently recognized at the 2026 International Loyalty Awards as the Best Strategic Partnership in Global Loyalty for their ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

To increase understanding of how loyalty programs drive customer retention, the APEC Loyalty Trends Report 2026 by Marriott ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores and increasing customer spending.

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...