Organizations shouldn’t waste time and funds on direct mail if it doesn’t bring in a reasonable return, says the author of this guide. “A great deal of time and thought must be invested in the ...

Direct mail is having a moment. Budgets are growing, confidence is high and performance continues to hold up even as other channels become noisier and less predictable. According to research by the ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Tension: Digital marketers built their entire worldview on measurable clicks, yet a physical envelope outperforms their best campaigns. Noise: The industry obsession with digital-first strategy drowns ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

New investments give marketers more creative flexibility, stronger engagement, faster speed to market, and greater ROI for today's direct mail programs. ST. LOUIS PARK, Minn., April 21, 2026 ...

This accession consists of records documenting the National Museum of the American Indian direct mail program, contracted out to Lautman and Company. Materials include year-end reports, direct mail ...