Add Yahoo as a preferred source to see more of our stories on Google. I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I ...

“Brainrot” used to be just an insult online. Then it became a label, and now it’s all over TikTok in many different forms. One of the weirdest branches of it is called Italian brainrot, and it has ...

If you know the difference between Tralalero Tralala and Ballerina Cappuccina, chances are your child is already deep into the latest viral craze: Italian Brainrot. As a mum of three boys, I can ...

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...