Yum is opening up about how it uses AI, data science and prediction-market research to forecast future menu winners across ...

Mercury reports strategies to reduce customer churn in eCommerce, emphasizing retention's importance alongside acquisition ...

CFTC chairman Michael Selig sat down with WIRED to discuss how the agency scours Polymarket and other prediction markets for illegal activity. Now, however, the Commodity Futures Trading Commission, ...

Interactive Brokers IBKR-2.96%decrease; red down pointing triangle is launching a platform where users can place yes-or-no bets through Kalshi, CME Group CME 0.67%increase; green up pointing triangle ...

Fast food fans may have found a way to satisfy their In-N-Out cravings without stepping foot inside the beloved California burger chain. According to a recent article from Food Republic, McDonald’s ...

JPMorgan Chase (JPM) CEO Jamie Dimon issued guidelines on the use of prediction markets by employees, potentially allowing staff to trade on such platforms with caution, Barron's reported on Thursday, ...

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Abstract: Customer churn prediction is essential across data-driven industries such as insurance, digital banking, e-commerce, and subscription platforms, where retaining existing customers is ...

Can the Oklahoma City Thunder finish off another first-round opponent with a sweep? After sweeping New Orleans and Memphis the last two postseasons, the Thunder and Shai Gilgeous-Alexander have taken ...

Gov. JB Pritzker’s administration is setting rules on two emerging technologies for state workers, joining state governments across the country in trying to stay ahead of rapidly shifting terrain. One ...

A new lawsuit alleges that JetBlue collected customers' personal data without their consent and used it to set ticket prices. The proposed class action, filed by New York resident Andrew Phillips, ...

NEW YORK, April 23 (Reuters) - JetBlue (JBLU.O), opens new tab has been sued in a proposed class action claiming ‌it uses customers' personal data to set ticket prices, after its response to a social ...