The extraordinarily high concurrence of viewership with tentpole live streams complicates every aspect of content production and delivery, and ad insertion is especially hard to scale, according to ...

Roku’s push into advertising and subscription services has helped the streaming platform return to full-year profitability for the first time since the days when pandemic lockdowns gave its business a ...

ChatGPT users will soon start seeing ‘sponsored’ links unless they pay at least $20 per month for a Plus subscription. ChatGPT users will soon start seeing ‘sponsored’ links unless they pay at least ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising ...

Haven’t you heard? Kendall Jenner is cursed. The model addressed the viral “Kardashian Curse” head-on and poked fun at her dating history in Fanatics Sportsbook’s new Super Bowl commercial, where she ...

ChatGPT may soon serve up ads for products it thinks you’d like to buy. OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It’s also rolling out ...

The Apple-owned headphone brand has long put star athletes in its campaigns, but it's latest stars a streamer: IShowSpeed. By Alex Weprin Senior Editor Beats, the Apple headphone, is turning to one of ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

And, as marginally warmer weather arrives, unfortunately that means that the Polestar 2 has to go. It has felt like a rapid ...

’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie. Brian Steinberg ...